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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] Nike Brand President Charlie & middot; Denson While expressing China market optimism, but also pointed out that Chinese sports culture or limit the Nike development Market watchers analysis, football and basketball and other outdoor sports is not much appeal in China densely populated urban areas, and health club has been regarded as rich territory. As a result, consumers continued purchasing power, will become a problem. & nbsp; & nbsp; & nbsp; & nbsp; Liu and Li and other local stars to get rid of the chance to see the emergence of Nike in China, the market is too dependent on the basketball program. & nbsp; & nbsp; & nbsp; "Nike will continue aggressively to increase investment in China, in order to achieve the 2015 goal of doubling sales in China." This year is the 30th anniversary of the Nike entered the Chinese market, the world's largest sports Products manufactured commercially for 26 years to achieve annual sales of 1 billion US dollars in China, then it only took four years to make this figure doubled. According to data the company released this year, in the Greater China market, Nike's sales revenue $ 2.06 billion. Chief financial officer and vice president of Nike Blair said in an interview, Nike hopes to reach 201 buy cheap jordans online 5 sales of $ 4 billion in China. But Nike wants to achieve this goal, it is not easy yesterday, "The Wall Street Journal," the author of specially Nike prospects in the Chinese market, "Chinese sports culture hindered the progress of Nike sales." & nbsp; & nbsp; & nbsp; & nbsp; China is the world's second-largest market & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; This year marks the Nike entered the 30th anniversary of the Chinese market, according to Nike's 2011 fiscal year results, in the Greater China market, Nike's sales revenue of $ 2.06 billion, up 18% Excluding the exchange rate factor, an increase of 16%, EBIT was $ 777 million, an increase of 22%. It is worth mentioning that, Nike spent just four years, annual sales in China will increase from $ 1 billion to $ 2 billion, it also allows Nike to future Chinese market have great expectations, Nike Chief Financial Officer vice president Blair said in an interview, Nike hopes to reach 2015 sales of $ 4 billion in China. & nbsp; & nbsp; & nbsp; & nbsp; data Nike showed future orders is still relatively optimistic about the product order amount of Nike Global Plan of June 2011 to November shipments was $ 10.3 billion, an increase of 15%. Nike's fiscal 2011 fourth quarter revenue in Greater China market for $ 564 million, an increase of 21%. Accordin cheap air jordans g to the report the previous fiscal year, Nike's sales in the US market $ 7.58 billion, followed by $ 2.06 billion Chinese market. & nbsp; & nbsp; & nbsp; & nbsp; This means that China is already the second largest market for Nike Group worldwide. In the Chinese market, with annual sales of Nike's leading position in similar products, according to a report in fiscal 2010 (June 1, 2009 to May 31, 2010), the Nike Greater China revenue $ 1.742 billion, its rival Adidas Greater China in 2009 revenue $ 1.33 billion. & nbsp; & nbsp; & nbsp; & nbsp; to achieve the 2015 goal of doubling annual sales, this company, based in Oregon, increasing the number of stores in the Greater China region Beaverton sports apparel giant plans to focus on running and skiing again recreational sports, and pushing a series of local spokesperson, such as Chinese track star Liu Xiang and Chinese tennis player Li Na, "10 years ago, no one would think of Chinese athletes can become a world star, but now, more and more Chinese people began to participate world events, but also allow people more interested in sports. "said in an interview Denson, Nike Brand President. & nbsp; & nbsp; & nbsp; last month, Nike released a set of track star Liu Xiang running series inspired shoes and apparel products, hoping consumers at Liu's appeal, cheap jordans from china the purchase price of 899 yuan, such as Nike LunarGlide Liu StormFly running jackets and other goods. In addition, focusing on China's current basketball fan base, North America, Nike intends to replicate individual and team sports culture, the use of Chinese enthusiasm for basketball, Nike LeBron & middot; James and other NBA stars to provide sponsorship. & nbsp; & nbsp; & nbsp; & nbsp; the next step into the Chinese Small Cities & nbsp; & nbsp; & nbsp; & nbsp; "While the US and European economic outlook is not optimistic, but Nike did not worry too much this will affect the business, its development in emerging markets provides ample power Obviously, we will continue to aggressively. to increase investment in China for what has been achieved, we are very excited, "Nike Brand President Charlie & middot;.. Denson expressing optimism on the Chinese market, but also pointed out that China will limit the Nike sports culture or development, market watchers analysis , football and basketball and other outdoor sports is not much appeal in China densely populated urban areas, and health club has been regarded as rich territory. As a result, consumers continued purchasing power, will become a big problem. & nbsp; & nbsp; & nbsp; & nbsp; "China has spawned a movement of consciousness a lot of people, but Retro jordans for sale they have not involved the Chinese people's movement is different from the majority of Americans a lot of people ride to work, but wearing. everyday clothes, I do not see someone dressed in spandex clothing cyclist State students to come up with mandatory time to exercise 40 minutes a day, but this exercise is only Shuhuojingu instead of sweat. "Blair For such cases , but also quite helpless. In addition, although in recent years more and more popular in China gymnasium, sports equipment retailers enjoyed sales growth, but market watchers also pointed out that a large part of the population does not exercise warm Western-style. & nbsp; & nbsp; & nbsp; how to deal with bottlenecks that may arise? Blair said Nike plans to expand into China's small cities. Currently, Nike retail stores in China has more than 7,000. Blair said the company will be in more affluent cities China shop, and "marching to the west." In February, Nike Taicang in Jiangsu Province announced that its five-year construction of the largest logistics center in the Asia-Pacific region officially put into use. The logistics center construction area of ??200,000 square meters, will be responsible for logistics operations in China include clothing, footwear, sports equipment and golf products, including Nike, "Nike China Logistics Center, air jordan 11 space jam for sale large-scale logistics facilities will be clear how sustainable development learn from. " & nbsp; & nbsp; & nbsp; after market analysts pointed out that survey, Nike, Adidas has been more consolidation in the market share of first-tier cities such as Beijing, Shanghai, and now more and more out of the new store located in the second and third tier markets. International brands in the domestic sports brand has been able to take advantage of second and third tier cities would have a foothold, that have extensive product line, price range larger span, to meet the different needs of consumers. Coupled with the level of consumption of the second and third tier cities part of the population has improved, multinational sports brands and local sports brand spreads narrowed, in favor of Nike, Adidas entering second and third tier cities. & nbsp; & nbsp; & nbsp; & nbsp; It is reported that the next few years, Nike also intends to enhance the partnership with the Chinese government, the development of school sports in college extension running clubs. In 2009, Nike at 11 universities in six cities in China set up more than jogging club. 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